The Power of Exceptional Packaging

One of the Most Persuasive Marketing Tactics Used Today

How many times have you gone into a store and saw a package that caught your eye, picked it up and made a split second decision to purchase it?  I’ve done it more times than I care to admit.  The truth is, marketing is a powerful tool used to influence people and persuade a purchase.  Product packaging plays a critical role in marketing your products and should be one of the most important facets of your marketing plan. 

Your packaging isn’t just a cover for your product, it tells your brand story and in many cases, it sells your product.  Did you know that more than 72% of consumers say their purchasing decisions are influenced by package design?  With powerful statistics like this, you can clearly see the importance that packaging has on consumer behavior.  Product packaging should be designed to reflect brand image, enhance brand reputation and build brand awareness. 

Whether you are selling your products online or a traditional brick and mortar store, product presentation can make or break your brand, and this includes your packaging.  Current statistics show that 74% of consumers rely on social media to help them make a buying decision, it would be wise to take the necessary steps to create the perfect packaging. 

If It’s Free…It’s For Me!

We’ve heard the old cliché before, “if it’s free, it’s for me!”  In a recent survey, more than 50% of consumers said they would share a photo of a product they purchased on social media, if the packaging were interesting.  That’s free advertising and you can’t beat that!  Product packaging must make a statement quickly. Consumers make a decision to purchase an item in less than seven seconds and if your product packaging doesn’t catch their eye, they’ll quickly move on to the next item.

Tips of the Trade

Below are a few tips to remember when selecting a packaging company to assist with your needs:

•   Always be sure to know your target audience.  This will help the designers working on your packaging needs design something that will appeal to those you feel will purchase your product.

•   Have a budget in mind – up front.  Packaging can range from a few cents to several dollars per piece. 

•   Understand the value your packaging creates for your products.  Your packaging should be one of the most important facets of your overall marketing plan, as in many cases, it IS what sells your product. 

•   Keep sustainability in mind.  How many times have you ordered something online and opened the shoe box sized package, only to find your one pair of earrings floating about inside.  Packaging that is too big for the item is very costly and wasteful.  Consumers would much prefer to know you have taken the necessary steps to reduce your carbon footprint wherever you can. 

Trust the experts!  Contact us today for more information on how we can help with your packaging!