SPRING/SUMMER 2025 TREND
REFRESHING
RELAXING
MINIMALIST
This season’s trends embody vacation and resort vibes, evokinga sense of escape and relaxation. Hand-painted and free-form designs on simple silhoulettes offer a more laid-back and casual aesthetic compared to intricate line work. The palettes are infused with vibrancy and lightheartedness. As we transition into the warmer months, products and their packaging reflect this refreshed and carefree spirit, perfect for embracing the leisurely and rejuvenating essence of spring and summer.
SUNDAZE
Sundaze is an earthy trend that embodies the essence of natural beauty and effortless style. This trend showcases natural textures like linen and sandstone, uncoated watercolor papers, and Kraft board, complemented by loose abstract patterns and brushstrokes. With boho vibes at its core, Sundaze offers an effortlessly elevated look and feel. Simple silhoulettes and nature-inspired materials come together to create a sustainable and chic aesthetic. The palette features rich terracotta tones and olive green, beautifully offset by soft yellow and blue. These colors harmonize with organic textures, warm metallic foils, and kraft board, creating an urban boho aesthetic.
PARADISE POP
Paradise Pop encapsulates consumers’ yearning for simple moments of joy. It evokes a feeling of the lightheartedness and carefree enjoyment of a summer getaway. Patterns such as free form painterly stripes and whimsical abstract florals create a sense of playfullness that reminds us of life’s simple pleasures. The palette is highlighted with vibrant pink and citrusy hues, complemented by the addition of classic turquoise and deep blue for a touch of sophistication and a subtle nod to nautical. These hues create a tonal contrast or combined in simple patterns that allow the color to take center stage. These pair well with glossy foils and mixed finishes for higher contrast.
