HOLIDAY 2026 TREND

WHIMSICAL

COZY

DELICATE

TIMELESS

We identified two emerging design trends that offer fresh interpretations of classic holiday themes by blending tradition with a soft, inviting aesthetic. Whether expressed through cozy, timeless patterns or whimsical, pastel-toned motifs, each piece creates a warm, giftable feel enhanced by bows, handcrafted details, and subtle finishing touches. Together, they evoke a comforting yet enchanting holiday atmosphere designed to elevate the gifting and unboxing experience.

Through our research, we’ve identified two emerging design trends for Holiday of 2026 that encapsulate this drive for genuine experiences while taking bold twists on tradition. We aimed to develop packaging pieces that defy consumer expectations and create moments of accessible everyday luxury.

FROSTED GINGERBELLE

Holiday trend moodboard packaging trend A&H

Frosted Gingerbelle

paisley pattern holiday 2026 trend
decorative bows holiday 2026 trend
gingerbread patterns holiday 2026 trend

CRIMSON NOEL

holiday trend moodboard packaging trend A&H

Crimson Noel

stripes pattern holiday 2026 trend
bows pattern holiday 2026 trend
plaid pattern holiday 2026 trend

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Download Our Holiday 2026 Trend!

BOWS

COMMON THEMES

BAUBLES

BOTANICALS

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