SPRING/SUMMER 2026 TREND
LEISURE
SENTIMENTALITY
SIMPLICITY
The 2026 Spring Summer season encourages us to take life at a slower pace and cherish even the simplest moments. Comfort-seeking behaviors are on the rise as consumers aim to prioritize their mental well-being and regain a sense of control and purpose during tumultuous times. Our research into trending consumer sentiments reflect the desire for emotionally driven designs that capture a sense of leisure and inspire living in the moment. We have focused in on two emerging aesthetics that encapsulate these vibes. So sit back, relax, and soak up the Spring Summer spirit!
RETROVANA
Rekindle the childhood joy and nostalgia of summer vacation with Retrovana. This trend’s poolside aesthetic is a love letter to leisure and cherished memories. Sporty iconography and backyard barbecue motifs capture the essence of summertime social gatherings with loved ones, and it’s bold use of color is as refreshing as an ice pop or a glass of lemonade on a sunny day. We’ve combined retro design elements with modern manufacturing techniques to develop pieces that capture both the eyes and hearts of consumers. Retrovana takes us back to basics with an effortless use of primary colors. Vibrant hues like Sunny Yellow, Cherry Red, and Piscene Blue make a splash on the shelf, while Crisp Navy and Urgent Orange bring about an elevated sporty feel.
WILD PRAIRIE
Evolving from the widely embraced “cottagecore” aesthetic, Wild Prairie is a celebration of countryside living. The growing interest and romaticization of sustainable hobbies, like gardening and up-cycling, reflect the desire to reconnect with nature and time honored practices. We’ve encapsulated this movement with a focus on hand painted designs, woven textures, natural fibers, and seeded papers. We’ve explored alternative materials like molded fiber, cork, and glass to create elevated and sustainable keepsake pieces, bringing heirloom quality to consumers. Wild Prairie’s charming selection of colors is reminiscent of a field of wild flowers. Shades found in nature like Humble Blue and Algae Bloom create a grounded bohemian feel, while juicy pops of Tomato Red and Prickly Pink add vibrancy.
