HALLOWEEN 2026 TREND

EERIE

ELEGANT

MINIMALIST

Halloween spending is on the rise, reaching a record breaking $13.1 billion this year according to the Nation Retail Federation. From costumes to accessories, but how can custom packaging play a role? Not only does custom seasonal packaging help your brand stand out on the shelf, research by EPIC Conjoint indicated consumers were overwhelmingly more likely to select Halloween themed products when shopping during the season.

The playfulness of the Halloween season allows brands to experiment with their storytelling and drive consumer engagement. We beckon you into our 2026 Halloween Trend Program...where you’re in for a real treat!

HAUNTED HOLLOWS

This Halloween season classic motifs are reimagined through a modern lens to tell a story that blends elegance with eeriness. Packaging takes on sleek iconic shapes, such as coffins and tombstones, adorned with foiled spiderwebs, marbled prints, and botanical elements to create a gracefully haunting vibe. In contrast to its sleek and modern elements, Haunted Hollows murky color scheme has earthly origins, reminiscent of misty forests and moonlit gardens. Several core colors, like Black Jam and Soaked Violet, carry over from our Fall/Winter 2026 trend Disruptive Decadence. The additions of swampy hues like Nocturnal and Sprout give the overall palette an otherworldly atmosphere.