FALL/WINTER 2026 TREND

LEISURE

SENTIMENTALITY

SIMPLICITY

The 2026 Spring Summer season encourages us to take life at a slower pace and cherish even the simplest moments. Comfort-seeking behaviors are on the rise as consumers aim to prioritize their mental well-being and regain a sense of control and purpose during tumultuous times. Our research into trending consumer sentiments reflect the desire for emotionally driven designs that capture a sense of leisure and inspire living in the moment. We have focused in on two emerging aesthetics that encapsulate these vibes. So sit back, relax, and soak up the Spring Summer spirit!

SUNROOT & STONE

moodboard sunroot and stone fall winter packaging trend 2026 A&H

DISRUPTIVE DECADENCE

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