The 60’s Psychedelic Print Is Back and Here to Stay…at Least For a While.

The tie-dying technique dates back centuries and while some may think it was invented in the 1960’s by hippies, the traditional method of tie dye can be found in Japan, Africa and India and dates back thousands of years.  In a sense…everything old is new again!

For the past few seasons and for many to come it seems, tie-dye is one of the hottest pattern trends in fashion today.  From clothing and outerwear to accessories and footwear, tie-dye, for the moment, is being called the “quarantine fashion trend of 2020 and beyond”.  We’re also seeing an upsurge of tie-dye product packaging as well.

But, why is this centuries old art technique coming back so fast?  Everyone, from celebrity stars’ J.Lo and Hailey Beiber, to DIY home crafters are giving the colorful, eye opening craft a try these days.  With so many people staying home during the COVID-19 pandemic, tie-dye has made a comeback with a vengeance.

Social media has also fueled the current frenzy with tie-dye.  The design, with its whimsical color patterns, has got folks thinking of giving it a try.  Handmade fashion items and crafts have also seen a resurgence in the past 6 months…and it seems it’s here to stay…at least for a while.  The hottest tie-dye fashion trends we’re seeing are comfort wear including sweat suits, t-shirts, hair accessories footwear and more.

Over the past several months, online searches for “how to tie-dye” are up over 400% and searches for “tie-dye loungewear” are up over 5,000%.  Tie-dye kits are available at most craft stores and are very affordable.  While the process is simple, it takes a few steps to complete, so it takes up time and keeps the kids busy.  Some people are also finding that tie-dye is therapeutic and a bit soothing, which for many is a great way to unwind during an otherwise anxious time.

So, like it or not, tie-dye is here to stay for a while.  Grab yourself an old t-shirt and some dye and give it a try.